Morato Fuencarral, Morato People

#MoratoFuencarral is the flagship-store of Antony Morato in Spain. A company that was founded back in 2007 by Lello Caldarelli. Lello, besides the founder, is the creative director of this italian - already iconic - brand. Since the beginning the label has been linked with the international current trends, that for sure, is part of the DNA of this italian high fashion house.

Lello Caldarelli

Almost three year ago - back in July of 2007 - the company opoened his first flagship-store in Madrid: Fuencarral 15. With effort, hard work and passion for fashion, the shop as become an emblematic shopping point of reference for local people but, also, for travellers and tourists.

Antony Morato, Fuencarral 15, Crew: - from left to right - Joan, Carlos, Gina, Vero, Saida, Marina, Alí, Kelian & missing Natalia (not in the pic).

A united team with an strong and very positive leader has been focus to show that everything can be improved. The shop besides being the flagship is one of top stores of company worldwide, not only because is the biggest in the world, but also because of the customer experience and the visual & styling showcased in shop.

#MoratoFuencarral 15

Another characteristic that represent the spirit of #Morato Fuencarral part of #Morato People is: #IamWhoIam, which was the first hashtag used in campaign back in 2017. An slogan that represents that every personality is admitted, also says that believes in individuals no matter what. For that reason I feel very proud to be part of this amazing team. I have working in retail since I was 16, now I'm 37, and the journey has been hectic, crazy, sometimes, now I feel happy and relaxed. Obviously, I would love to grow up, but I'm not in hurry. The success of the shop is based in the team, a strong and hard working crew is vital to achieve perfection and to become the top 1 shop of Antony Morato in the world. We are working with love and passion for fashion to get to that point. Also, #MoratoFuencarral is like a family, we love each other and that is being transmitted to customers because working in group is key to be better individuals and better team.

Just me wearing Antony Morato from head to toe.

To sum up, I invite to all of you to come to our store and have an amazing and exciting shopping experience. I promise, you are not gonna be dissapointed.

Finally, I would like to introduce to you the two current trends that they are rocking in the store for this spring-summer 2020: (the names have been kinda changed a little bit by myself just for fun).

Morato 3D

It's a mix of sportswear pieces with casual it garments, presented in classic color combination navy and blue with touches in red and klein. The tridimensionality is given by the detaills and textures of the range of garments

Urbani Safari